On Monday, Moscow media "SUP" has acquired a company Six Apart site LiveJournal online community, seized most popular in the world blogging-resource.
In October 2006, "PAF" and Six Apart collaborated on the issuance of a Russian-language version of LiveJournal, which accounts for 28% audience "The Living" magazine. LiveJournal competes with blog hosting services such as Blogger, which in 2003 acquired the Google Wordpress and TypePad, also owned by Six Apart.
LiveJournal changed the hosts for the second time: in 2005, Six Apart bought it from founder Brad Fitspatrika. The company claims that during her government service number of accounts has increased from 5 million to 14 million
While this is not such a big deal, as the acquisition of News Corp MySpace corporation., It indicates the continued interest of media services based on social networks and users generated material. For example, in May 2007, "acquired" Yandex site social MoiKrug.ru network.
Financial terms will not be disclosed. "To manage Living magazine" "SUP" has established a new company in San Francisco LiveJournal Inc. As part of the agreement team who worked on LiveJournal in Six Apart, moving to a new company. "" EMS plans to hire a new general manager and manager of marketing and sales. The new company announced the Education Advisory Council LiveJournal, to be composed of industry experts and members of the community "The Living" magazine. One of them will be Brad Fitzpatrick himself and the other two seats on the board, set for members of the community, will be filled in the online election.
Six Apart at least another 12 months will represent LiveJournal as advertising and sponsorship. In the future, Six Apart focus on its core products Moveable Type, TypePad and Vox. The company will also continue to work on open-source technologies, such as platform Memcached, Mogile, Perlbal OpenID and on the basis of which is designed LiveJournal and other sites now being developed, including Craigslist and Facebook.
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