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Friday, December 07, 2007

Nokia will develop internet-services

On Tuesday Nokia introduced an ambitious plan of moving beyond market cellular phones and deeper into the world of Internet-services, where the company intends to compete directly with Google, Apple and Microsoft.
The plan is Ovi.com websites (Ovi evokes means "door"), which Nokia will deliver both personalized "dashboard" where users can share photos, music recordings and buy turn to a third-party services such as site for Yahoo Flickr photo. As explained at a conference in Amsterdam Nokia World general manager of Nokia Multimedia division Anssi Vanoki, the idea is to offer a single place where users will be able to manage content, services and contacts collected in the process web-surfing through their phones and PCs. Ovi.com become single portal for all services, so that people will not have to memorize multiple logins and passwords. Nokia is also developing a desktop ON Ovi for content offline.
Nokia speak on Ovi in August, and a portion of the service, the updated version of mobile games platform Nokia N-Gage Arena and spends so far this month, reported Vanoki. So far, it has worked only with mobile gaming platform Nokia N-Gage, but the company promises to make it compatible with other devices. But the game is only the beginning. They will be followed by an online music store and other services: mapping service, and photographic video shop to store photos from phones and link them with maps, as in Google Picasa. Ovi will also allow people to participate in social networks and communities to share content. "This is the foundation from which we will build on Nokia in new directions," said President and CEO Nokia Olli-Pekka Kallasvuo.
Nokia controls over a third of the world market for mobile phones, and hoped that in future the main way to access the Web will become vehicles with the support of the Internet, such as the N95. "We must not only become a producer of devices, but also the Internet, and connect the two peace," said Kallasvuo. "This is a very difficult task, but it opens up tremendous business opportunities." In the assessment of Nokia, mobile phones have three billion people across the world, but only 300 million are using multimedia machines, of which about 200 million from Nokia. These devices must be made simpler to administer. "Need" a lot of improvements, "acknowledged Vanoki.
Ovi.com passes internal testing starting next year as a publicly beta simultaneously with the release of desktop software. The company demonstrated this catch on with the interface elements such as files, if navigating in three-dimensional space. Perhaps the service will include an online component of a data warehouse to facilitate the exchange of files. "We have not yet announced file sharing service, but it will be part of the commercial proposals Ovi.com" says Kari Tutti Nokia representative. According to him, access to Ovi.com and will be free for the desktop. ON will be distributed on CD along with Nokia phones and offered for downloading through the Web.

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